Note: It's a virtual hybrid conference. While keeping the current situation in mind only speakers and partners are going to be at the venue. For the audience, it will be a live event.


TTC is a tourism-focused virtual hybrid conference that will be held on the 30th of January 2021 at Serena Islamabad to reinvent the tourism of tomorrow, towards a more responsible, resilient, and innovative sector.


Our priority is to promote the tourism sector in Pakistan and to come up with a concrete conclusion guide post-conference which is gonna be a great help for the whole sector.


This is the right time to reunite all the major stakeholders online to address the latest developments and it is also a time for creating awareness among travelers and to develop an understanding of the industry, so we can head towards a better future. 


The conference will run across the whole day, featuring a variety of speakers from the industry to help gain better insight into the latest industry trends.

Conference Programme Topics

The TTC 2021 conference program will be delivered for the first time across both live and virtual platforms addressing the latest developments across the following themes:


  • Technology & tourism

  • Hotels, hospitality & tourism under Covid-19

  • Current status & Job creation in the tourism sector

  • Responsible & eco-tourism

  • Inbound tourism

  • Trends for In-destination experiences (Tours & Attractions)

  • Tourism Investments

  • Potential of winter tourism and adventure-based tourism

  • Scope of cultural, religious, heritage & hunting tourism

  • New normal destination experiences

  • Business travel & MICE

  • CPEC & Tourism

  • How littering is affecting our environment and best policy to curb littering issues on tourist destinations

  • Role of Media in promoting Tourism

  • Pakistan a winter paradise


  • Conference Handbook with all the key points from the speakers, investment opportunities, national numbers, and future roadmap

  • Awareness so we can protect our resources for generations to come

  • New avenues in the tourism industry regarding jobs

  • Presenting Pakistan as a world-class tourist destination